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当前位置: 首页 > 新闻 > 业界动态
你的网站可能已经违法了
时间:2018-05-26 20:14:13
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原创作者:Adora
来源:互联网

做网站除了老生常谈的服务器、域名、备案、必备空间、网站架构等问题

其实常常会有被人忽视的小细节,一不小心就会损失惨重。

那就是图片是否未经许可使用了有版权的图片、文字描述违反了广告法等。

你的网站可能已经违法了

这些一旦被人发现或举报,那就要被工商局邀请谈话了。

2018年起艺源科技有自己的图片库,选自(CC0 1.0 通用公共领域贡献)无版权的图片,可以放心使用。如果图片库里的图片无法满足您的需求,需要从其他网站找图片的话,艺源科技可以帮您选择一些相对版权费性价比高的图片,只需要付少量的版权费就可以拥有百十张可以终身使用的授权图片,大家可以根据自身的需求去找相关的图片。

今天着重来谈谈关于广告法的内容。

新广告法规则在2015年就已经发布了,但是现在还是有听到违反广告法的一些案例。大家真的有关注广告法吗?真的按照广告法的要求来做了吗?关于极限用语的处罚也从退一赔三变为了罚款20万元起。所以大家不要抱有侥幸心理,认为自己网站小就没人关注了,碰到一些职业打假举报的那损失就大了。

我们需要从根源避免,在遵守规则的情况下获得最大的收益

给大家分享一些关于广告法的相关要求:

一、所有类目商品适用的相关要求:

(一)不得在商品包装或宣传页面上使用绝对化的语言或表示用语。

1、《广告法》及监管部门明令禁止使用极致用语

新广告法禁用词-艺源科技

国家级、国家级产品、全球级、宇宙级、世界级、顶级(顶尖/尖端)、顶级工艺、顶级享受、高级、极品、极佳(绝佳/绝对)、终极、极致

新广告法禁用词-艺源科技

老字号、中国驰名商标、特供、专供、专家推荐、质量免检、无需国家质量检测、免抽检、国家XX领导人推荐、国家XX机关推荐、使用人民币图样(央行批准除外)

新广告法禁用词-艺源科技

大牌、金牌、名牌、王牌、领袖品牌、世界领先、(遥遥)领先、领导者、缔造者、创领品牌,领先上市、巨星、著名、掌门人、至尊、巅峰、奢侈、巨星、领袖、之王、王者、冠军

新广告法禁用词-艺源科技

首个、首选、独家、独家秘方、首发、全网首发、全网首发、首家、全网首家、全国首家、XX网独家、XX网首发、首次、首款、全国销量冠军、国家级产品、国家(国家免检)、国家领导人、填补国内空白、中国驰名(驰名商标)、国家品质

新广告法禁用词-艺源科技

第一、中国第一、全网第一、销量第一、排名第一、唯一、第一品牌、NO.1、TOP.1、独一无二、全国第一、一流、一天、仅此一次(一款)、最后一波、全网XX大品牌之一。

新广告法禁用词-艺源科技

最、最佳、最具、最爱、最赚、最优、最优秀、最好、最大、最大程度、最高、最高级、最高端、最奢侈、最低、最低级、最低价、最低、最便宜、史上最低价、最流行、最受欢迎、最时尚、最聚拢、最符合、最舒适、最先、最先进、最先进科学、最先进加工工艺、最先享受、最后、最后一波、最新、最新技术、最新解学

含有以上字眼的基本算是禁词,除非有客观证据证明

(二)不得在商品包装或宣传页面上使用“驰名商标”、“中国名牌”的字样、图案。

(三)不得在商品包装或宣传页面上使用或者变相使用中华人民共和国国旗、国徽、国歌、军旗、军徽、军歌;不得使用或者变相使用国家机关和国家机关工作人员的名义。

(四)不得含有淫秽、色情、赌博、迷信、恐怖、暴力的内容;也不得含有民族、种族、宗教、性别歧视的内容。

(五)医疗、药品、医疗器械、保健食品广告不得利用广告代言人作推荐、证明;不能利用未满十周岁的未成年人作广告代言人。

(六)除医疗、药品、医疗器械广告外,禁止其他任何广告涉及疾病治疗功能,并不得使用医疗用语或者易使推销的商品与药品、医疗器械相混淆的用语。

(七)广告使用数据、统计资料、调查结果、文摘、引用语等引证内容的,应当真实、准确,并表明出处。引证内容有适用范围和有效期限的,应当明确表示。

(八)在促销活动中,请谨慎使用“原价”字样,“原价”是指经营者在本次促销活动前七日内在本交易场所成交,有交易票据的最低交易价格;如果前七日内没有交易,以本次促销活动前最后一次交易价格作为原价。

  (九)经营者采用与其他经营者或者其他销售业态进行价格比较的方式开展促销活动,应当准确标明被比较价格的含义,且能够证明标示的被比较价格真实有依据。否则构成价格欺诈行为。

极限用语不得出现在商品列表页丶商品的标题丶副标题丶主图丶详情页,以及商品包装等位置。使用极限词语的违规商家,将被扣分,并遭到二十万元以上丶一百万元以下罚款,情节严重者将被直接封店;客户投诉极限用语并维权成功后,赔付金额将由公司全部承担。

二、化妆品类商品除适用第一条的要求外,还需注意以下要求:

(一)化妆品除不能使用绝对化用语外,还不能使用纯天然制品、无副作用等绝对化语言;

(二)化妆品广告不得涉及化妆品性能或者功能、销量等方面的数据;

(三)化妆品名称、制法、成份、效用或者性能不得虚假夸大;

(四)化妆品广告不得宣传医疗作用或者使用医疗术语;

(五)化妆品不得以他人名义保证或者以暗示方法使人误解其效用。

举例:使用消费者数人的对比照片来说明产品疗效;引述教授、专家的介绍,以教授、专家的名义使人误信效用。

三、食品类目商品除适用第一条的要求外,还需注意以下要求:

(一)食品类商品不得在其商品包装或宣传页面上使用“国家免检产品”的字样、图案。

(二)广告不得使用与药品相混淆的用语,不得直接或者间接地宣传食品具有治疗作用,也不得借助宣传某些成分的作用明示或者暗示该食品的治疗作用。

  例: 对…… 疾病有预防和治疗的作用;具有加强和调节心肌,扩张血管,增加冠脉血流量,改善心脏活力,降低血压胆固醇,软化血管等作用……、抗肿瘤……、让肿瘤患者走向康复……等。

(三)不得明示或暗示可替代母乳;不得使用医疗机构、医生的名义或者形象;食品广告中涉及特定功效的,不得利用专家、消费者的名义或者形象做证明。

(四)食品、新资源食品、特殊营养食品广告不得宣传保健功能,也不得借助宣传某些成分的作用明示或者暗示其保健作用。

(五)保健食品不得进行以下宣传:

1、表示功效、安全性的断言或者保证;

2、涉及疾病预防、治疗功能

3、声称或者暗示广告商品为保障健康所必需;

4、与药品、其他保健食品进行比较;

5、利用广告代言人作推荐、证明;

这只是截取了广告法跟我们比较相关的部分内容,如果大家想知道更全面的广告法,可以去搜索广告法的完整版内容。现在在制作网站中或者网站已经上线的朋友们,一定要好好检查一下自己的网站内容是否违法了广告法,自查到了就是赚到了。

标签: 广告法 新广告法
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