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当前位置: 首页 > 新闻 > 业界动态
做好网站建设,少不了这些因素?
时间:2019-03-25 10:03:16
文章发布:SEO优化
原创作者:未知
来源:互联网

  在互联网日益普遍的今天,不论是作为公司还是个人,都或多或少的拥有一个属于自己的网站,品牌推广也好,产品展示也好,大家都积极的运用起来。

  然而,网站也不是谁都能做好的,这就需要找一个专业的团队来进行制作。

  网站建设的好坏直接影响到这个网站是否受用户的欢迎,网站建设需要多方面综合考虑,大限度地增强用户体验,那么在开始网站建设之前应该都应该考虑到哪些因素呢?

  1、定位主题

  做网站之前首先要做好网站的品牌定位。

  要明确网站的品牌定位是从集团品牌出发还是从产品品牌出发,一定要区分清楚,因为不同的定位,网站的视觉风格、页面板块内容核心等都会有区别。

   定位确定之后,我们需要在网站建设后期,通过独特的网站风格、主题突出的栏目内容,体现出品牌的核心价值。而且确定好定位以后,网站后期的优化也可以更加方便的进行。

  2、形象设计

  视觉效果是影响用户对网站印象的重要因素,要体现企业的气质需要高水平的网页设计来烘托。

  在做一个品牌网站的网页设计时,一定要对品牌有深入的了解和把握,这样才能提取出网站的核心部分。 

    因为当用户打开网站的那一瞬间,看到网站的一眼决定了用户对这个公司的印象。简单的网站会让用户觉得公司不靠谱,但是花里胡哨的网站又会让用户觉得虚假,所以如何设计好网站,这也是在做网站之初就应该考虑好的。

9.jpg

  3、网站架构

  网站整体架构包括公司介绍、新闻动态、服务展示、联系我们等内容,要让用户通过这些内容对品牌形成认知,当然这些内容并非每个都面面俱到,好能详略得当,着重推出品牌形象与产品推广。

  在日常生活和工作中,外出见客户会随身携带名片,名片仿佛是自己的第二个身份证。然而在互联网上,网站则是一个企业或者个人的第二身份证。

  用户想要对这个公司有所了解,就必须得从官方网站上去了解,所以,网站的内容架构一定要齐全,可以让用户对公司有初步的了解。

  4、数据分析

  有效挖掘访客浏览记录等数据,分析

  用户行为模式。这样对网站布局、网站设计、网站关键词等可进行及时的调整,从而提高网站的品牌价值。  同时,我们还可以多做一些正面宣传,这样能极大的增强用户的信任感。对于网站来说,流量是关键的。  因此要随时关注自己的网站,查看是否有用户在进行浏览,如若没有,则应该开始考虑进行补救行为。

  5、日常维护

  一个品牌网站,需要有一支专业的网站维护团队,能进行实时监控,这样网站出现问题时就能得到及时的处理。以防出现遭受攻击或网站响应速度变慢等问题,影响用户的体验。

  当网站做起来的时候,就必须要进行维护了。日常文章的更新、网站安全的维护、网站版块的及时升级等等,都需要一个专业的团队去进行。

  倘若公司本身有这个水平和能力,那也可以自己去做。但是从长远来看,还是把网站维护交给专业的团队更为合适。

  6、互动营销

  让人印象深刻的品牌网站,是能够提供互动的网站,不管对用户,还是对品牌生产经营活动价值链上的各个环节,都能做好管理。不断通过有效的网络互动营销,达到品牌传播目的。

  当你的网站有用户访问时,如果用户有需求,然而却无法与你们及时的沟通,这就造成了潜在客户的流失,对于公司来说,这样的损失是极为巨大的!


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