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当前位置: 首页 > 售后 > 艺源智库
这些设计规则不是用来遵守,而是用来打破的
时间:2019-08-22 11:11:36
文章发布:李阳
原创作者:未知
来源:互联网

设计是一门讲究规则的科学。优秀的设计通常依托于许多设计规则而存在,这些规则有的是设计师们多年来的经验积累总结而来,有的源自于科学研究和大量的调研数据,还有一些规则则和潮流趋势有所关联。也正是因为这些规则来源各不相同,有一些规则其实是可以打破的。

随着时间的推移,许多规则其实都随着整个设计领域的潮流和趋势而变化,规则不应该是死物。设计的发展促使规则不断变化,所以,今天的文章要谈的就是现在你应该打破的三个设计规则。


1、打破“网页设计中只能使用非衬线字体”的规则

这些设计规则不是用来遵守,而是用来打破的-艺源科技

这些设计规则不是用来遵守,而是用来打破的-艺源科技

太多人跟你说过在网页中只能使用非衬线体字体,而衬线体多被视作为纸媒和上一个时代的字体。这个规则该被打破了!

可读性是否优异是如今评判字体的一个新规范。无论是衬线体还是非衬线体,甚至手写字体,都应该被重新审视。选择正确的字体,搭配合理的配色方案和合适的排版。

著名的 Nielsen Norman 集团也有做过类似的调研,足以支撑我们之前的说法。Jakob Nielsen 在研究用户体验的时候发现,如今越来越好的显示屏,正在逐步改变网页排版设计的规则。他的研究结论如下:

旧的排版规则其实很简单:坚持使用非衬线体,因为计算机屏幕太差,无法渲染出衬线体的细节,同样尺寸下的正文字体如果选用衬线体会导致细节模糊走样。

然而,现如今的屏幕像素密度都已经很高了,这种局面下,非衬线体是否比衬线体拥有更高的可读性,就两说了。

从现在的实际体验上来看,同样大小的衬线体字体和非衬线体字体之间的可读性差异非常小。换句话来说,通常情况下,并没有足够的论据来说明一者一定优于另外一者。不过,你可以根据网站的风格和品牌的气质来选择特定的字体,来营造情绪和氛围。

所以请打破“只使用非衬线体字体”这一规则吧。在考虑选择哪种字体,并且判断字体的可读性的时候,需要注意下面的几个问题:

  • 字重选择中等或者常规,超细和细体可能会比较难以辨认。

  • 坚持使用X高度相同的字体搭配。字形瘦高的字体可能会有可读性的问题。

  • 文字间隔要合理且一致。不要过度使用连体字和花体字。

  • 只有在意图明确的情况下,才能在小块的文本中使用华丽的字体。

  • 在大块的内容中使用清晰易读的衬线体字体或者非衬线体字体。


2、打破“远离大胆醒目的背景”的规则

这些设计规则不是用来遵守,而是用来打破的-艺源科技

这些设计规则不是用来遵守,而是用来打破的-艺源科技

在很长一段时间内,网页背景似乎只能是白色或者浅灰。但是现在早就不这样了!

大胆明亮的色彩同样是可以用作网页背景的,色彩能够更好地营造氛围,给用户以更为明确更好的第一印象,为设计定下基调,它打破了以往沉闷的设计模式。

更多的网站和品牌正在使用大胆的色彩来创造引人瞩目的体验,很多时候,用户也确实更加喜欢这样的设计。

在这一规则中,另外一部分是“控制配色方案中色彩的数量”。对于一些独特的品牌而言,控制配色数量是有必要的,不过在一些个人设计项目当中,还是可以适当的做一些探索的。

Material Design 中的配色系统涵盖了许多明亮的色彩,不论是高雅还是俗气的配色,都被统一到这套配色方案中了。越来越多的网站和品牌正在试图统合更多的色彩到一套配色当中,尽力创造更优秀的用户体验。而用户好像也挺喜欢的。

不过,更多的时候,简单而一致的配色方案会更加有用。你并不一定非地为网页加上色彩明亮的背景,但是你可以将这些明亮时尚的色彩以其他的方式加入到设计当中:

  • 考虑将色彩叠加到图片上

  • 让标题使用明亮的色彩来显示

  • 将中性色的背景更换成更加令人难忘的东西

  • 为CTA按钮和元素添加明亮的色彩

  • 悬停到特定元素上时,让其变为明亮的色彩,引人点击


3、打破“维持对称和平衡”的规则

这些设计规则不是用来遵守,而是用来打破的-艺源科技

这些设计规则不是用来遵守,而是用来打破的-艺源科技

在我设计生涯的早期阶段,有许多经验丰富的设计师都力图推动完美对称的设计,力图创造完美、和谐而平衡的设计,在现在看来,这一的规则死板而无趣。

不对称的设计,能够让视觉更加引人入胜,也更容易吸引用户的注意力。采用不对称的设计相对而言更加省心,不需要为了对称而精确拆分内容,不需要为了平衡的布局而斤斤计较。

为了充分在设计当中采用不对称的设计,可以考虑使用下面的办法来创造协调而流畅的视觉流:

  • 让元素和留白一一对应,这样的不对称设计能够让主要的视觉内容被留白衬托得更加突出。

  • 有意识在人眼视觉运动轨迹上做文章。人在阅读的时候通常都是从左往右,从上往下,所以较重的元素可以置于左边。

  • 使用色彩来创建视觉焦点。

  • 将栅格上所有的内容有条理得组织到一起。

  • 注意平衡感,不对称的设计虽然不对称,但是应该平衡,用户应该能够轻松地浏览内容,并且不会因此感到不适。


结语

打破设计规则是一件令人兴奋的事情。不过哪些规则可以打破,哪些不能打破,这个是要深思熟虑的,否则会带来灾难性的结果。

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标签: 优秀网页设计 用户体验 经验分享 设计规则
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