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}
当前位置： 首页 > 售后 > 艺源智库
网站页面转化优化之三十六计
时间：2016-01-12 10:39:38
文章发布：
原创作者：未知
来源：互联网

如何优化网页转化率呢?-艺源视网

      随便上网一搜，西安网站优化和优化事项遍地都是，但是尽管手段万千、优化技术多种多样、优化点多如牛毛，转化率优化始终是多少年不变的一个永恒关注点。就算你流量如何的多，点击率如何的高，跳出率如何的低，如果没有一个实质性的转化率，那都是扯淡。艺源视网网站建设专家的观点：营销目的就是赚钱，流量不能转变成钱，那就不是营销而是公益。

那么如何优化网页转化率呢?

      优化页面转化率的方法概括起来主要就是两大类：

      一、站内优化，包括网页设计/内容/布局等。

      二、访问来源优化，网站流量来源种类有很多种，比如SEO，邮件，社交网络，信息平台，付费广告等等，从“访问来源→用户转化页”之间的过程优化同样很重要，站内转化率优化不可能抛开访问来源。

      站内转化率优化主要是改善网页的设计、布局与功能，提高用户在页面上产生转化的可能性。

      转化节点：常见的转化节点包括：注册、登录、购买、订阅、分享等。我们主要就从这几个节点来看。

按钮形式VS文字链接

      按钮比文字链接能获取更多的点击率，因为“更显眼”。当你需要用文字链接的地方，尝试用按钮去代替。已经有无数的测试证明了按钮链接能让点击率CTR提升 20%-200%，当然也要从全局考虑，不能将所有的文字都换成按钮，这样不仅不利于网站推广，更加造成按钮普遍从而失去“显眼”的效果。

      值得注意的是同样的按钮有时候可能造成点击疲劳，使CTR增长变慢，但是注意了，只是增长变慢而已，并不是没有增长，按钮优势还是在的。

按钮位置

      第一屏的位置优于其他位置。某知名数据分析公司做了一个广告在第一屏与下面位置的CTR研究，发现广告在首屏时能达到36%的CTR增长，同时这个研究适用于任何首屏的可点击动作。这样的例子有很多，新浪微博的内容都在首屏，需要了解更多可以点击“查看更多”，还有很多移动端网页都是只展示首屏，这样能促进用户的点击行为。

      用户是懒得，如果你有足够的信息和价值，就应该为用户提供首屏的按钮引导，而不要故意缩减页面头部并将有价值信息堆积在页面下方。 

      操作按钮的尺寸、颜色、对比

      操作按钮应该显眼而不突兀，按钮的颜色同全屏背景图及其他页面元素形成了很好的对比。按钮可以很大，但不能大得吓人，并且按钮旁边可以搭配有很多呼唤用户点击的元素。

网页加载速度

      落地页的加载速度是转化率优化中容易被忽视但却非常重要的一个环节，不管是对于用户还是搜索引擎加载慢都是致命的，没人会为你的网页等10秒。我们可以优化图片大小，通过CSS+DIV布局网页，加JS打包，或者想办法切分页面不同的加载项，让关键元素优先加载，同时一个好的网站服务器是必不可少的。

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