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建站之前要考虑的问题
时间:2015-12-02 15:10:34
文章发布:
原创作者:未知
来源:互联网

建站之前的策划与竞争对手的分析非常重要,艺源视网网站建设专家建议在建设网站之前,必须要考虑以下几点:

1、网站特色是什么?

如果是商城类网站,有一些相关的活动,比如,选购商品可以免费或者抽奖机会,再或者参加一些“买就送”的活动。再比如,有很多企业网站对于产品展示都没有很重视图片,我觉得这是一个很值得提升的地方,比如,把所有的图片都更换成高清的图片,在加上些视频,这些都是提升网站特色的渠道。

2、网站能够满足用户哪些需求?(用户为什么要去你的网站) 

这一点是比较关键的问题,我们在建设网站之前,首先需要考虑的就是咱们的网站能够有什么用,能够满足用户那些需求,关于这个需求,还真的不能说是“想当然”,不能够完全依靠自己的意志力去天马行空的想象,要有事实根据,接下来,我就简单的跟大家介绍一些我觉得能够有效地找到用户需求的方式:

渠道一:搜索引擎的下拉框

渠道二:搜索引擎的相关搜索结果,这里所说的搜索引擎不仅仅指百度,除此之外,还有搜搜和360等等,有专门的人能够刷百度的相关搜索,搜索应该多看几个搜索引擎的相关搜索。

渠道三:各大问答平台,例如:百度知道,新浪爱问、搜搜问问、天涯问答、雅虎知识堂等等。

以上渠道不能够单一判断,应该综合考虑全部内容。

3、哪些用户需求是无人能够满足的?(竞争越小,越利于用户访问)

竞争对手的图片不够清晰、缺少视频,这些是竞争对手不好的地方,如果可以,我们一定要做到图片清晰,对于搜索引擎来说,能够识别的不仅仅是alt标签。

4、第一需求放在第一屏幕

就如在上文中所提及到的那样,第一屏是非常重要的,我们应该在短的时间内让用户找到他所需要的内容,说到这里,不得不提及一下用于浏览网页的顺序,在布局方面,我们应该把内容按照重要和不重要排列为“从左到右,从上至下”理由很简单,我相信大家都知道“眼球聚焦-F形状”的概念吧?

另外,用户关注的内容有哪些?对于一个企业站来说,产品展示肯定是少不了的,另外,还有产品的介绍(产品价格、功效),但是对于用户来说,你们行业发生了什么新闻,以及你们公司开了什么会议,这个用户并不关心,所以,我觉得大家应该把用户不关心的内容去掉,这个就不用多解释了吧!

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