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}
				
当前位置: 首页 > 售后 > 艺源智库
【SEO优化】定向锚文本(高级)
时间:2018-05-21 18:18:47
文章发布:
原创作者:夫唯
来源:互联网

锚文本指的是,带着关键词的一个链接。如:西安APP开发

在咱们整个的SEO优化过程中,我们发现,锚文本起到根本性的作用。如果一定要给SEO一个简单的操作要素,可以简单说,SEO工作就是不断的做锚文本。


今天我们要学会一个词,叫定向锚文本。理解这个词,对我们彻底把SEO做到有指导意义。


先用一个例子来说明:

我们看这个URL:http://www.yysweb.com/show/15-436.html 这个URL要做的两个长尾关键词是“什么是四处一词”“四处一词”。

那么当其他的页面给这个URL做锚文本时,如果确实采用“什么是四处一词”“四处一词”中的某一个,这个锚文本就是定向锚文本。


我们创造“定向锚文本”这个概念主要是要说明以下一个问题:

搜索引擎如何判断一个网站原创度高?或者一个网页是原创的?

1、如果搜索引擎收录这个页面时,他的数据库里都没这篇内容,则说明是原创的;

2、如果某个网站,曾经发的绝大部分内容都是原创的,则新发的内容也很容易被认为是原创的;


另外一点,也是咱们今天要讲的,如果这个网站上的内容,都做好了非常细致的定向锚文本,则这个网站容易被认为是原创的。

如果只是简单转载或采集的内容,一定不会做很好的锚文本,更不会有很精准的站内定向锚文本。


精准的站内定向锚文本,对网站整体权重的提升有巨大的帮助!

在平时的实践中,你会陆续发现,那些确实是人工在编辑,而且做好定向锚文本的网站,往往权重和排名都非常优秀,道理正在于此!


以上要给我们的启发是:

要系统做好长尾关键词记录单,把定向锚文本做到更好(即:站内的每个锚文本不是随便做,而是每个都认真做好定向的锚文本),网站的权重一定会非常好。反之,则可能经常出现各种受降权等情况。



相关的疑问:


1、比如:我用“大学”为关键词指向到yysweb.COM,对我的网站和艺源科技各有什么利弊?

本文开头的例子“西安APP开发”的链接指向到艺源科技首页就是一个定向锚文本,如果采用“大学”为关键词指向到艺源科技就不是一个定向锚文本。

不管是不是定向锚文本,对yysweb.com来讲,都是获得了一个外链,都是有利的。

但对你来讲,如果你的网站做了很多这类非定向锚文本,就可能导致搜索引擎对你网站的信任度降低。

也就是,如果大家都叫某个人为“小明”,你也要这么叫;如果你总是与其他人唱反调,搜索引擎只会怀疑你是否值得看重。

2、看了您的定向锚文本概念,有个疑问请帮忙解释,这和文章:如何做好站内和站外锚文本?中、做站外锚文本时,注意锚文本的多样性。会不会存在矛盾?怎么把握这个度?

锚文本多样性,一般指的是给首页的链接不要只用一个锚文本。


如果都不懂SEO,正常的情况是,给你网站首页的关键词是有多样性的,因为不可能其他的网站给你网站都做那么定向的锚文本,而是很个性化的锚文本。

比如:一个网站要链接到百度www.baidu.com,可能用“百度”做锚文本,也可能用“百度一下”,也可能用“搜索引擎”等。

所以,为了更自然,让搜索引擎认为你网站的外链是大家自然添加的,给首页的链接,应该是多样性的。你做外链时,80%给主要的,20%给其他。

请稍微冷静思考下,锚文本多样性是为了让“迷惑”搜索引擎。与咱们以上说的定向锚文本并无矛盾。


标签: SEO优化 定向锚文本 锚文本
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