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当前位置： 首页 > 售后 > 艺源智库
小程序开发丨为什么说小程序在连接一切？
时间：2019-01-25 09:42:53
文章发布：李阳
原创作者：未知
来源：互联网

小程序发展到现在，对每个企业来说都是一个全新的窗口机遇。很快，这里将会起风，而能不能抓住这一风口，就要看企业自身是否对移动互联网的特点理解透彻了。而为成为微信亲儿子的微信小程序又是如何做到“连接线上线下，连接一切”的？它具体都链接了什么？


今天移动营销服务中心就和大家一起来聊聊，到底小程序都连接了些什么：


01、线下扫码


小程序基础的线下获取方式，是二维码。人们只要扫一扫小程序专属的二维码即可进入小程序。


实际连接：


小程序开发丨为什么说小程序在连接一切？-艺源科技


这是一个基于线下场景的流量入口，适合有实体门店的企业：用户想要获取商品优惠、或者购买特定的商品，扫描二维码，即可连接线上商城或线下商品。


02微信搜索


在微信搜一搜功能的搜索窗口，你可以通过关键词搜索，获取一个小程序，然后点击进入。


实际连接：


微信为小程序开通模糊搜索功能之后，通过片面的字词就可以搜到小程序了。这也让企业的小程序更大程度曝光。


其本质是在培养用户使用微信进行搜索习惯（难道想打败百度？）。当用户习惯了在微信上边聊天，边搜索的时候。用户的查询习惯、购买习惯、心理需求等等已被小程序连接起来。


03公众号关联


同一主体的小程序和公众号可以进行关联，并相互跳转。该功能开发之初，很多人觉得持道相背，其实不然。


发展至今，一个公众号可以绑定多个小程序，但一个小程序只能被一个公众号绑定。你可以通过公众号查看并进入所绑定的小程序。反之，也可以通过小程序查看并进入所关联的公众号。


实际连接：


公众号作为作为早起微信用户端的企业流量池，通过小程序相互跳转，直接获取服务。实现流量转变，通过细分核心商品及应用场景，小程序自然而然就把其拥有的粉丝、潜在顾客、忠实顾客等等连接起来。并使以获得流量转变。


04好友相互推荐


人们可以通过微信将小程序名片，或者它某一个页面转发给好友或群聊。但是，无法在朋友圈中发布分享。


实际连接：


为什么不能分享到朋友圈？这是一个的创新，因为小程序需要的是精准的顾客，实际应用对称的用户。即通过用户之间的价值体系及实际生活应用场景，使得小程序传递的信息越来越对称，口碑也会越来好，从而形成裂变式推广。而小程序在这里连接的是每个用户相互之间的价值观、及使用习惯。


04附近的小程序


微信上的附近的小程序功能，可谓是其核心价值所在。企业通过定位信息，可以覆盖一定范围内的微信用户。微信用户只要打开小程序入口，就可以自动看到附近都有些什么小程序，都有哪些企业制作了小程序。


实际连接：


附近的小程序，很多人喜欢叫它附件的店，为什么？其实从侧面就可以了解到。这个功能近乎于就是为线下实体店量身定做。它让微信用户能够更快速，更直接的通过地图定位发现小程序，也为商家提供不一样的宣传方式。


而微信小程序在这里连接的是每一个信息的节点，每一家企业的商铺地点，每一个用户之间的信息覆盖。


在将来，微信或许真的就如它放出的口号一样“连接一切”。虽然不知道它需要多少时间，会不会真的做到连接一切，但是微信小程序的出现已经让我们看到总多不一样的连接正在发生，人与人，人与线上，人与线下，人与商品，人与店铺。连接正在不断的便捷我们的生活，拉近我们的距离。


小程序开发
标签： 微信小程序
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