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疫情面前平台与商户需要共克时艰
时间:2020-02-17 18:23:32
文章发布:李阳
原创作者:未知
来源:互联网

一直以来,外卖平台和商户之间的关系都是说不清的,有时是水乳交融,有时是猫和老鼠的博弈。2020年春节的一场突如其来的疫情让这种关系起到了新的“化学反应”。

过年假期,通常应该是零售、餐饮和旅游业的旺季,然而出于防控疫情的需要,众多餐饮、休闲、商超便利等商户纷纷响应号召休市、停业,长时间闭店对于餐饮企业而言压力很大,还有为数不多的餐饮企业还在维持外卖业务。

人们常说“锦上添花易,雪中送炭难”。在防疫的紧要关头,阿里本地生活服务公司日前宣布将扩大商户佣金减免范围,主动为商户减免佣金、提供金融支持,展现了“新服务”时代本地生活平台和商户辅车相依的新关系。

笔者看到,阿里本地生活服务公司发出的《给所有商家伙伴的一封信》,公布了包括减免佣金、极速上线和金融支持在内的“五个决定”,全力支持所有商家伙伴,共渡难关。决定包括:从2020年2月1日起,对武汉区域饿了么商家分批次减免佣金。对所有武汉区域口碑商家,免除商品佣金至2020年3月31日,对全国其他区域口碑商家,免除商品佣金至2020年2月29日;全国所有口碑商家的年费类产品,免费延长有效期三个月;加大对商家贷款的力度;对于有外卖业务需求的商家,推出“外卖极速上线服务”,当日申请,当日开通,并给予价值2500万元的流量卡支持;以及为武汉地区商家及雇员赠送肺炎险,如不幸确诊新型冠状病毒肺炎,可最高赔付30万元。

五大决定,句句见真情,条条见真章!一位不愿具名的餐饮业内人士表示,自疫情发酵以来,外卖成为众多餐饮企业强有力的支柱业务,降低佣金对于餐饮企业支撑发展有非常重要的意义。据了解,1月26日,饿了么宣布开通“外卖极速上线”服务,商家最快可在提交申请当日开通外卖业务。据悉连日来,申请开通外卖业务的商家正在迅速增多。仅武汉地区就有百余家餐厅、生鲜、便利店商家递交了上线申请。“在这个时候,一家开着的餐厅就像一座能量补给站,开在外卖平台,意味着能补给到更多的人。”一位武汉的餐厅老板说道。

也有人说,面对困难,民间的相互救济形成一股不容忽视的力量。

在疫情面前,在为商户减免负担方面,不得不提的还有作为餐饮门店的“甲方”,地产商及商业地产运营方纷纷推出减免租金政策,让人十分暖心,也被视为共抗疫情的典型案例。

据不完全统计,自1月24日至2月25日,万达商管对全国323座万达广场所有商户的租金、物业费实行全免政策。据估算,万达此番免租额度大致为30-40亿元人民币。龙湖集团则宣布对重庆、成都、北京等10城39座商场所有商户推出67天租金(含物管费、推广费)减半措施。此外,还有融创集团、远洋商业、印力集团、红星美凯龙、华润万家、保利地产、星河商置、招商蛇口、美的商置、大悦城等数十家房企表示,对其自持的商场店铺等减免租金。

危难之时伸援手!其实,电商平台也有自己的打算,眼下,虽然疫情形势仍然严峻,但是平台和商户之间团结一心就如同鱼和水的关系。正如阿里巴巴集团合伙人、阿里本地生活服务公司总裁王磊说的,“我们一直在努力。今天有一些声音说免得太少减得不够,但我们做这个决定的时候就准备好与大家长期坚守共同努力,商家的生命线就是我们平台的生命线。”

原文:中华工商网

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