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疫情面前平台与商户需要共克时艰
时间：2020-02-17 18:23:32
文章发布：李阳
原创作者：未知
来源：互联网

一直以来，外卖平台和商户之间的关系都是说不清的，有时是水乳交融，有时是猫和老鼠的博弈。2020年春节的一场突如其来的疫情让这种关系起到了新的“化学反应”。

过年假期，通常应该是零售、餐饮和旅游业的旺季，然而出于防控疫情的需要，众多餐饮、休闲、商超便利等商户纷纷响应号召休市、停业，长时间闭店对于餐饮企业而言压力很大，还有为数不多的餐饮企业还在维持外卖业务。

人们常说“锦上添花易，雪中送炭难”。在防疫的紧要关头，阿里本地生活服务公司日前宣布将扩大商户佣金减免范围，主动为商户减免佣金、提供金融支持，展现了“新服务”时代本地生活平台和商户辅车相依的新关系。

笔者看到，阿里本地生活服务公司发出的《给所有商家伙伴的一封信》，公布了包括减免佣金、极速上线和金融支持在内的“五个决定”，全力支持所有商家伙伴，共渡难关。决定包括：从2020年2月1日起，对武汉区域饿了么商家分批次减免佣金。对所有武汉区域口碑商家，免除商品佣金至2020年3月31日，对全国其他区域口碑商家，免除商品佣金至2020年2月29日；全国所有口碑商家的年费类产品，免费延长有效期三个月；加大对商家贷款的力度；对于有外卖业务需求的商家，推出“外卖极速上线服务”，当日申请，当日开通，并给予价值2500万元的流量卡支持；以及为武汉地区商家及雇员赠送肺炎险，如不幸确诊新型冠状病毒肺炎，可最高赔付30万元。

五大决定，句句见真情，条条见真章！一位不愿具名的餐饮业内人士表示，自疫情发酵以来，外卖成为众多餐饮企业强有力的支柱业务，降低佣金对于餐饮企业支撑发展有非常重要的意义。据了解，1月26日，饿了么宣布开通“外卖极速上线”服务，商家最快可在提交申请当日开通外卖业务。据悉连日来，申请开通外卖业务的商家正在迅速增多。仅武汉地区就有百余家餐厅、生鲜、便利店商家递交了上线申请。“在这个时候，一家开着的餐厅就像一座能量补给站，开在外卖平台，意味着能补给到更多的人。”一位武汉的餐厅老板说道。

也有人说，面对困难，民间的相互救济形成一股不容忽视的力量。

在疫情面前，在为商户减免负担方面，不得不提的还有作为餐饮门店的“甲方”，地产商及商业地产运营方纷纷推出减免租金政策，让人十分暖心，也被视为共抗疫情的典型案例。

据不完全统计，自1月24日至2月25日，万达商管对全国323座万达广场所有商户的租金、物业费实行全免政策。据估算，万达此番免租额度大致为30-40亿元人民币。龙湖集团则宣布对重庆、成都、北京等10城39座商场所有商户推出67天租金（含物管费、推广费）减半措施。此外，还有融创集团、远洋商业、印力集团、红星美凯龙、华润万家、保利地产、星河商置、招商蛇口、美的商置、大悦城等数十家房企表示，对其自持的商场店铺等减免租金。

危难之时伸援手！其实，电商平台也有自己的打算，眼下，虽然疫情形势仍然严峻，但是平台和商户之间团结一心就如同鱼和水的关系。正如阿里巴巴集团合伙人、阿里本地生活服务公司总裁王磊说的，“我们一直在努力。今天有一些声音说免得太少减得不够，但我们做这个决定的时候就准备好与大家长期坚守共同努力，商家的生命线就是我们平台的生命线。”

原文：中华工商网

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