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当前位置: 首页 > 新闻 > 业界动态
创业微信小程序开发有哪些注意事项?
时间:2019-03-26 10:13:08
文章发布:SEO优化
原创作者:未知
来源:互联网

  创业是无处不在的,企业外部可以创业,企业内部也可以创业。

  创业者都期望创业成功,但创业成功者却寥寥无几,创业成功有很多因素,创业失败也有很多因素,从统计的角度看,创业成功是一个概率问题。需要说明的是,成功的创业者大多都有坚持的品质,偏执追求的精神,能够化繁去简,认知并抓住创业的本质。

  如今很多创业者会选择小程序作为创业工具,做小程序开发的多,但做出优秀的小程序是少数。下面我们将总结创业者做微信小程序开发的注意事项有哪些。

  1. 对小程序要知己知彼

  正所谓知己知彼方能百战不殆。创业者对小程序的认知和决策源于对小程序的认知和学习。学习实践是了解小程序的关键方法,只有充分学习小程序,我们才能正确地确立小程序的基础功能,细节需求,功能重点,UI设计,业务流程,研发规划,费用安排等。如果对小程序缺乏学习,那么创业者对小程序的决策就容易以偏概全,盲目决策,盲目决策就容易浪费时间和金钱,延误业务商机。

  

9.jpg


  2. 对小程序要有独特的见解

  对于优秀的创业者来说,独特的见解显得非常可贵。创业者要对小程序有自己独到的见解,切不可人云亦云,随大流。从因果关系角度来看,什么样的因就会得什么样的果,如果创业者做的是和别人一样的或者类似的内容,那么注定结果也是平平。很多创业者经常以为,微信的用户量已经超过10亿,因此选择小程序创业就会获得流量红利,这是一个比较严重的误区。创业者应该意识到微信的流量是微信的,你小程序的流量是你自己经营得来的,切不可轻易在微信流量与自己小程序流量之间划等号。小程序是一个嫁接在微信上的工具,小程序一开发上线,就打通了与微信的通道,但是创业小程序的流量还得靠通过关键词布局,产品打磨,线上推广,线下营销等获得。只有对小程序有独特的见解,才能在小程序的获客和留存上做到精细入微,做出业绩。

  3. 对小程序要有所取舍

  很多创业者在开发小程序的时候,喜欢追求功能上的完备,广泛,认为小程序就是要功能强大,无所不能,这又是一个误区。首先,从用户的心理和行为习惯来看,用户的需求是有重点的,用户只关心自己想要的东西,这是小程序开发的根本的依据,脱离用户的需求开发的小程序只是空中楼阁,没有实用价值。其次,创业者的能力和资源是有限的,创业者如果将一个功能大而全的,无所不包的小程序推广给用户,那么一般来讲是不切实际的,也难以成功。在笔者接触的客户中,就有开发一个58同城,再造一个阿里巴巴这样的创业者,此类创业者要把事做成的概率会更低,或者基本上难以实现。对小程序产品开发来说,合理的取舍是必要的。

  创业有创业的方法,小程序有小程序的规则。只有对小程序有充分广泛的认识,有特立独行的见解,有合理的战略取舍,创业者才能在视野上高处着眼,在行动上高举高打,才能更切合实际地提高创业成功的概率。


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