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}
				
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总部技术支持一周开发出小程序,各大超市门店变身前置仓下沉社区
时间:2020-02-25 19:37:14
文章发布:李阳
原创作者:未知
来源:互联网

总部技术支持一周开发出小程序,各大超市门店变身前置仓下沉社区-艺源科技

长江日报-长江网2月24日讯(记者 孙珺)根据武汉市防控新冠肺炎要求,全市住宅小区实行封闭管理,各大商超门店不对个人开放,转而鼓励社区开展团购业务。记者采访发现,中百、武商、中商、家乐福、沃尔玛、永旺等各大超市,在短短几天内,从传统零售商主流的“到店”模式,变成本地的“京东”“天猫”,大型门店纷纷变成前置仓,发挥集散能力,迅速下沉社区。现在难点何在?面对突发事件,给传统零售业转型有何启示?

一周开发小程序投入使用

各大超市门店变成前置仓

23日上午,记者在中商超市徐东店看到,店里为配合各种套餐的搭配,如营养早餐套餐里,饼干、奶粉集中在一处进行码放、分拣,洗护用品堆箱集中码放,方便迅速分拣。

员工们除了承担分拣社区团购的日化、洗护、速冻食品等套餐外,还要分拣美团、饿了么、京东到家等第三方平台的订单。 员工们手拿订单,推着购物车到各个区域拣货,拣货后,再打包分装,放到各个平台所在区域,等待骑手来取货。 “一天的外卖订单量大约有400份。”该店大宗业务负责人万红说,“这也是基于外卖平台的最大运力来配送的。”

“社区团购是基于中商优选商城的平台。”该项目负责人胡强说,之前,我们也在做,但疫情来得急,就相当于将之前30平方米的门店前置仓扩大到整个门店都变成“前置仓模式”。“‘到家’的份额也从之前的10%以下变成全部。”

“现在的难点在于,我们录入的数据还需要实时动态化,这需要底层数据全部打通,是个系统工程。”他说,但保供任务紧迫,我们在现有的条件下,尽力完善,让效率提升。

24日上午,欧尚超市武汉蔡甸店店长蒲小川带着员工将一千份订单发往附近30个小区。“为应对这次疫情,上海总部——高鑫零售紧急调了技术人员支持,一周之内发开出小程序,并投入使用。”记者了解到,高鑫零售背后是阿里巴巴的入股,二者已经展开战略合作,并提供大数据支持。

蒲小川说,目前,通过新开发的微信小程序,接社区套餐订单。每天早上7点开始接单一直到中午,后台数据就出来了,接着汇集信息。小程序可以根据套餐类型来归类,也可以按社区名称来归类,便于统计套餐和制定配送路线。第二天一早就发货。“一般,小程序开发到投入至少半个月到一个月时间。”他说,应对疫情,我们加快了速度,并在使用中微调。

总部技术支持一周开发出小程序,各大超市门店变身前置仓下沉社区-艺源科技

欧尚超市门店内,分类拣货码放 记者孙珺摄

供应链再造,买手奔赴全国采购

生鲜蔬菜要变成“标准品”

多家超市表示,疫情下的商超“到家模式”,相当于重塑了供应链。

所有的买手全部从家中奔赴全国各地调货、直采,将过去“少量多次”密集供货的订单方式,改为“增加单次订单量,延长下单间隔期”的供货方式,从而缓解物流配送的压力,同时也缓解配送人员的隔离难题。

供应链环节不再是传统的批发市场产地进货运到渠道那么简单。

拿鸡蛋来说,“现在每天的供应量和去年同期相比翻了6倍。”中商超市生鲜采购部长黄虎告诉记者,所有买手全部奔赴周边各地的养殖基地按需求大量直采,而非从前等供应商到店供货的模式。

对于供应链环节要升级的是,生鲜产品采后非标准化要向标准化转型。“所有的生鲜商品,其实是非标准化的,这就要求我们在现有的条件下,将蔬菜迅速称重、打包,完成标准化的装袋、配送。对人工操作流程的梳理等等都是再造。”

总部技术支持一周开发出小程序,各大超市门店变身前置仓下沉社区-艺源科技

公交车对接超市,帮助把社区所购物资送往各小区。记者孙珺 摄

物流是“到家”核心

启示:打通大平台的地图数据

“到家”的物流是核心。以往,第三方平台都是自己的骑手,而超市没有。“诸如饿了么、美团等,他们的骑手是基于有大数据的路线规划的。”有超市人士说,可以看到,每笔订单,骑手走到哪里了,他们的定位系统很发达。

眼下,第三方平台的骑手运力尚且不足,那么,最后一公里在多方筹措下,正有序运行起来。

中百、武商、中商、欧尚超市等均已接入政府支持的公交车体系。多种社会力量,如搬家公司、超市车辆等纷纷上阵,缓解“最后一公里”的压力。而记者了解到,目前,各个车辆配送路线的规划,尚处于“手工导航”状态,车辆到哪里了,也需要电话联络通知社区。

“疫情给我们的启示是,需要打通大平台的地图数据,类似百度地图等。”超市人士说,基于目前人力、物力吃紧情况下,只能调配现有的资源,全力以赴保供,疫情缓解后有待继续进行转型探索。

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来源:长江日报

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